Industry insiders admit that after the epidemic was lifted, people became more rational and consciously measured their consumption choices. In addition, in the context of product homogenization, consumers prefer to choose “low-priced” products. A representative from the marketing department of a certain ceramic enterprise stated that 60% of customers in terminal stores are looking for low-priced tiles. In addition, although the customer flow of offline stores this year is higher than last year, it is just a false prosperity because the real transaction volume is not high and the single value is not high. He bluntly stated that this downturn may continue into the year after tomorrow.
We need to create a product combination model, guided by consumer demand, and optimize the combination of targeted products, ordinary marble tiles, and high-end brick series products to meet different purchasing power consumer groups.
This product matrix can not only provide customers with one-stop consumption, full category matching, and complete sets of solutions, but also meet the needs of all channels and multiple types of customers, including engineering projects, designers, high-end customers, retail, e-commerce, packaging, etc., to achieve the development and drainage of all channels, help dealers overcome traditional single category limitations, and improve terminal profitability.
Post time: May-23-2023